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Bad Boy began in Jiu Jitsu in the early nineties by sponsoring Rickson Gracie, son of the legendary founder of Brazilian Jiu Jitsu, Helio Gracie, for a seminar that he was giving in Rio de Janeiro. That seminar made the cover story in a national magazine and the cover photo featured Rickson Gracie wearing a Bad Boy Kimono. As Jiu Jitsu continued to grow in Brazil, attracting athletes from around the world to the no-nonsense academies peppering the Brazilian coastal cities, Bad Boy continued to sponsor both the Gracies and Jiu Jitsu tournaments.

In Brazil, Bad Boy was the first lifestyle brand to make everyday apparel that both popularized and legitimized Mixed Martial Arts to the general public. In Japan, their sponsorship of the K-1 Hero’s legend Jerome LeBanner has demonstrated the mass appeal of MMA to fans of all ages. They are again pushing the envelope, adopting the latest performance product innovations and applying them to Bad Boy MMA Gear and everyday apparel.
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Bad Boy Logo Sticker Bad Boy MMA Glove Keychain Bad Boy Mouth Guard & Case Bad Boy White BJJ Gi Belt
Our Price $1.95
Our Price $2.95
Our Price $4.95
Reg. $18.95
Bad Boy Logo Sticker Bad Boy MMA Glove Keychain Bad Boy Mouth Guard & Case Bad Boy White BJJ Gi Belt
Bad Boy Eyes Sticker. Color - black and white. 4 inches by 2 inches (10 cm x 5 cm). Every MMA fan's favorite keychain. Miniature MMA glove with chain link. Mouth piece's boil and bite style makes for easy fitting. Carry case helps protect from germs Bad Boy White BJJ Belt with Patch. Jiu-Jitsu Belt with Black Patch on opposite end.  Sizes: A1 - A4.
Bad Boy Walk Out Black T-Shirt Bad Boy Shogun UFC 113 White Baseball Hat Bad Boy Walk Out Black Baseball Hat Bad Boy Pro Series Hand Wraps & Wash Bag
Reg. $24.95
Reg. $24.95
Reg. $24.95
Our Price $29.95
Bad Boy Black Walk Out T-Shirt Bad Boy Shogun UFC 113 White Baseball Hat Bad Boy Walk Out Black Baseball Hat Bad Boy Pro Series Hand Wraps & Wash Bag
100% cotton T-shirt featuring the Bad Boy chest and back print as well as the letter box eyes on both shoulders and sleeves. Bad Boy Limited Edition UFC 113 Mauricio Shogun Rua Walk Out Hat. Bad Boy Fight Team Walk Out Hat. 3 pack - 180" elastic wraps with Wash bag.
Bad Boy Lyoto Machida UFC 94 Burgundy T-Shirt Bad Boy Shogun UFC 113 White T-Shirt Bad Boy Lyoto Machida UFC 98 Black T-Shirt Bad Boy Shogun UFC 113 White Long Sleeve Shirt
Our Price $39.95
Reg. $39.95
Our Price $39.95
Reg. $44.95
Bad Boy Lyoto Machida UFC 94 Burgundy T-Shirt Bad Boy Shogun UFC 113 White T-Shirt Bad Boy Lyoto Machida UFC 98 Black T-Shirt Bad Boy Shogun UFC 113 White Long Sleeve Shirt
Bad Boy Lyoto Machida UFC 94 Walkout Shirt. Mineral washed 30 single hand grinded for a soft feel. Made of 100% cotton. Jumbo print, gold foil. Bad Boy Limited Edition UFC 113 Mauricio Shogun Rua Walk Out T-Shirt. Mineral washed 30 single hand grinded for a soft feel. Made of 100% cotton. Bad Boy Limited Edition UFC 113 Mauricio Shogun Rua Walk Out Shirt.
Bad Boy Tribal White Fight Shorts Bad Boy Vale Tudo Black Fight Shorts Bad Boy Duffle Bag Bad Boy Shogun Vale Tudo White Fight Shorts
Our Price $49.95
Our Price $49.95
Our Price $49.95
Our Price $54.95
Bad Boy Tribal White Fight Shorts Bad Boy Vale Tudo Black Fight Shorts Bad Boy Duffle Bag Bad Boy Shogun Vale Tudo White Fight Shorts
100% lightweight polyester with a durable velcro fly and waist with drawstring fastener. Slits on the lower leg provide for increased mobility. The ever popular Bad Boy Lycra Vale Tudo Style Fight Shorts. Bad Boy Medium Duffel. Constructed in hexagon ripstop and ballistic nylon, oversized pockets, wet/dry tunnel pocket, heavy duty hardware, rubber logo patches and printed logo. Limited Edition Shogun Vale Tudo Short is a replica of the short that Mauricio Shogun Rua wears during competition.
Bad Boy Black/Red Long Sleeve Rash Guard Bad Boy Black/Blue Long Sleeve Rash Guard Bad Boy Curved Contour Focus Mitts Bad Boy MMA Fight Gloves
Our Price $54.95
Our Price $54.95
Our Price $54.95
Our Price $54.95
Bad Boy Black/Red Long Sleeve Rash Guard Bad Boy Black/Blue Long Sleeve Rash Guard Bad Boy Curved Contour Focus Mitts Bad Boy MMA Fight Gloves
Long Sleeve Super-Stretch Grappling Rash Guard. 80% Nylon, 20% Lycra. Made in USA. Long Sleeve Super-Stretch Grappling Rash Guard. 80% Nylon, 20% Lycra. Made in USA. Leather construction with 2" of special contoured shock-absorbing padding and wrist padding. Cut fingers with an open thumb and palm. Wider Velcro wrist strap for extra support.